The collection uses African Black Soap, also known as Ango Soap or Alata Soap, that uses leaves, cocoa pods, shea tree bark and plantains that are burned to an ash — which gives the soap its naturally dark color.
This ash is then added to coconut oil, ethically-sourced shea butter from 15 women’s co-ops in Northern Ghana, combined with water and brought to a boil until it dissolves. The soap is then hand-stirred and set out to cure.
“Scalp care is frequently overlooked, as many people have a tendency to overload hair with products and forget to clarify and remove build-up,” Nicola Chung, the senior director of innovation at Sundial Brands, the manufacturer of SheaMoisture said. “We’re providing an efficacious array of products that address a variety of scalp issues with just one collection. By adding Bamboo Charcoal to our original African Black Soap formula, the products gently clarify hair and scalp by lifting impurities and removing excess oils caused by build-up and external factors, such as hard water and chlorine.”
In addition, the brand also uses bamboo charcoal to create a foundation on the scalp to support strong, healthy hair. Other ingredients include tea tree oil to soothe the scalp; and willow bark extract to remove impurities and excess oil caused by product build-up.